To find the property associated with this ID, use the account search feature in Google Universal Analytics. The ID is your Google Universal Analytics Measurement ID. Your global site tag is controlled by Google Universal Analytics. You can use a UA property with Segment’s Google Universal Analytics destination.ĭifferent Measurement IDs begin with different prefixes, which indicate which Google destination you should use. If your Google Measurement ID starts with a G, you’re using G-Codes from Google Analytics 4, and should consider using Segment’s Google Analytics 4 destination.Īlthough GA4 is now the default when you create a new property, you can still create a Universal Analytics property. If you are using Google Analytics 360 you do not need to migrate. To continue measuring and optimizing user engagement in your mobile apps, migrate your implementation to use the Firebase SDKs. Google ended support for Google Analytics classic on iOS and Android mobile apps on October 31st 2019. We can help you plan out all of your site tracking needs from raw user figures through to micro-conversions, so get in touch today.Migrate mobile implementations to Firebase This isn’t recommended, but the best place to start is here. Tracking like this is best worked out on an individual basis and will often require development work as well. This can be done from a Google Sheet reference table or through naming conventions across the html code. Using a custom variable can be complicated, but it gives the best results. This isn’t always 100% accurate, but it can give a clearer picture. This can help you see if the clicks are in the header, body content or even the footer. It can be a simple variable can isolate it down to the element type. You can feed through any number of strings into the Value field, so make the most of it depending on your site setup. This is where you can add great extra value to these events. Create the Tag and name it ‘Event – Internal Link Click’, or whatever suits your naming convention.Use the built-in variable ‘Click URL’ and set as ‘contains’ and enter your domain name.Create the trigger and name it ‘Internal Link Clicks’ or something similar.The setup is similar to the external links above. Tracking internal links gives great insight for user experience purposes and when used with other metrics (scroll tracking, time on page, etc.), it can create a good user experience report without the need for extra tools. Select appropriate Category, Action and Label as below:.Select Google Analytics in the Tag Type.Create the Tag and name it ‘Event – Outbound Link Click’, or whatever suits your naming convention. ![]() Use the built-in variable ‘Click URL’ and set as ‘does not contain’ and enter your domain name.Set to Trigger firing on ‘Some Link Clicks’.Set the Trigger Type to ‘Click – Just Links’.Create the trigger and name it ‘Outbound Link Clicks’ or something similar.This can send the target URL through as an event into Analytics. All you need to do is create an event which fires on link clicks that don’t contain your domain name. Tracking all external clicks is an easy tag to set up and is recommended to be tracking as soon as possible. It helps greatly with user interactions and can do a great job of showing you what users want more information about when tracked – giving you further focus for your content and other marketing efforts. The focus in digital marketing is to keep users on your site, but external linking isn’t a bad thing. You can find some data through standard Google Analytics, but it’s much more useful to find out exactly which links get clicked with Google Tag Manager. ![]() It’s good to know how long a video was played, how many social shares a page has or how long a user spent reading your content, but how do they actually navigate through your site? Collecting data on various metrics across your site is fundamental, but many times we neglect to track the basic interactions on a site.
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